Did you know about 93% of Americans browse the internet? With a large number of people browsing, it’s vital to create the right digital banner for your event.
When promoting, people instantly think about social networking, email campaigns, and print advertising. But banners can be a great way to advertise at festivals, gatherings, or even concerts. To start, you need to be familiar with the basics of how to design an effective banner.
Keep reading to discover everything you need to know to create excellent banner ads for your event.
1. Leverage Eye-Catching Color Palettes
When creating a good digital banner, it is vital to leverage eye-catching color palettes. Color can be a powerful tool to catch the user’s attention. You should use colors to draw the user’s eye to the advertisement’s content.
Use contrasting and complementary colors to create an eye-catching effect. Additionally, limit the usage of many clashing colors and keep the color choices to a few basic shades.
The chosen color palettes should also align with the advertisement’s theme. To make the process easier, you can opt for adobe to help you get started.
2. Incorporate Clear and Concise Messaging
If you are planning your banner options, clear and concise messaging is critical. It is important to use minimal words and avoid jargon.
Use a compelling copy that catches the viewer’s attention, like a short phrase or tagline. Make the message stand out with font and size alterations. You should also make sure that you use a printer that will print your banner in high resolution. For example, at Speedpro, we often print images at 720 DPI, which results in an impressively sharp image.
Pointing out an offer or promotion should be clear and definitive. Include captivating images, infographics, or relevant graphics to emphasize a message.
Have the graphics draw attention and move the viewer’s focus from the words to the illustrations. When creating your banners, it is crucial to use the visitors’ limited time and ability to absorb a message. Use a combination of design elements and readable content that viewers can understand in a few seconds.
3. Choose an Appropriate Banner Format and Font Selection
You should choose the format and font selection of your banner designs according to the type of message you’re trying to communicate and the audience you are targeting. Consider the layout, colors, and graphics carefully to ensure your banner will be eye-catching.
For example, select a bold font for important headlines and use a friendly and legible font for the body text. Use contrasting colors to help draw attention to the text and highlight important information.
Be sure to leave enough white space to give the banner a clean and uncluttered look. To ensure your banner is easy to read, use a font size that is large and consistent throughout.
Creating a static banner ad can be inexpensive and can easily fit on desktop and mobile web pages. An animated banner ad can be more engaging and possibly prevent a person from scrolling down to view it. However, it can cost more to create, and there’s a chance that someone won’t catch the start of the ad, meaning they might miss important details. If an animated banner ad is chosen, it is important that the element does not overpower the ad and create a distraction. Try A/B testing to see if a static or dynamic banner ad might work better for you.
4. Choose the right colors
Colors are also subjective and have different associations in different cultures. Be sure to study your target audience when choosing your colors. Below is a list of colors and the emotions they typically evoke in Western audiences.
Red: passion, anger, enthusiasm and love. This powerful color is attractive to most audiences, but use it in moderation. If you’re going for a classic, mature or serious look, avoid red.
Orange: Lively and uplifting feelings. Not as overpowering as red, orange still stands out from the crowd and exudes energy. This is a great color for a call to action button.
Yellow: Happy, sunny, and friendly. Yellow is eye-catching and sends out an energy that is youthful and relaxed.
Green: Health, freshness, wealth, environment, growth, nurturing, and new beginnings. It’s also easy on the eyes.
Blue: Safety, confidence, clarity, maturity, calmness, wisdom, formality, freshness, coolness, and masculinity. Blue appears in more than half of all logos.
Classic and simple banner ads
Design by Koz: Design for Del Bumi
Purple: Luxury, royalty, extravagance, wisdom, magic, femininity, and creativity. It has a soothing, calming effect on the viewer.
Pink: Love, sweetness, femininity, youth and children. Pink is commonly associated with all things feminine but has a real range based on brightness and tone.
Black: Exclusivity, mystery, modernity, power, prestige, luxury, and formality. This is traditional, and black text on a white background is the most readable color combination.
White: purity, cleanliness, modernity, sterility, simplicity, honesty and innocence. White evokes economic sense and youthful emotion.
Brown: Nature, wood, leather, seriousness, masculinity, toughness, and humility. Brown balances strong colors and is good for background colors and textures.
Gray: neutrality and practicality. When used as a background, gray accentuates other colors.
Know the Basics of Creating an Effective Digital Banner
Creating an excellent digital banner is a meaningful way to capture viewers’ attention. Make sure to draw people in and promote whatever message you emphasize. Businesses, organizations, and individuals can make great-looking banners by understanding the fundamentals of creating excellent types of banners.
When you’ve spent valuable resources coming up with the perfect banner design, you want to make sure you entrust the design to a printer who can turn your dream into a reality. At Speedpro, we have the expertise to help guide you through the printing process, and create a finished product you’re proud to show off.
Including simple design elements, basic principles, and the right message can easily attract potential viewers’ attention. Start creating great-looking designs today!
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